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The success of DBS convinced telephone companies and other potential cable competitors that delivering digital video to consumers is a viable business.
When these competitors analyzed the issues associated with DBS, they
found that local content plays the greatest role in marketing a
given service. Thus, some would-be competitors to DBS sought to improve on it by providing a wireless, multichannel broadband service with local channels called Multichannel Multipoint Distribution Service (MMDS), referred to by DAVIC
(Digital Audio-Visual council) as Multipoint Video Distribution Systems
(MVDS). MMDS provides local over-the-air stations and local
advertisers access to digital delivery.
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